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Five years ago Tinder revolutionised dating; the location-based app delivered a deck of candidates based on proximity straight to a phone screen, with a small selection of snapshots and a brief bio.
Then, in late 2014, another dating app launched with a potentially even more revolutionary USP.
‘We have created something I would use.’ Alas, it is too late, as evidenced by the colossal, antique pear-shaped diamond on her ring finger. He is also the son of her former teacher Kelli Herd at Southern Methodist University in Dallas. I never knew she had a son and didn’t meet him until five years later,’ says Whitney. It’s kismet, or something.’ The couple are getting married this September in Positano, Italy.
Whitney met her fiancé, 29-year-old Michael Herd, heir to a Texan oil company, through mutual friends when skiing in Aspen three years ago. Whitney (and her younger sister Danielle) grew up in a small town outside Salt Lake City, Utah, where her father Michael is a property developer and mother Kelly was a housewife.
‘I couldn’t keep up with the tech-speak and know-how.
Although she was working in marketing – a less male-dominated section of the tech industry than most – Whitney still felt at a disadvantage.‘A lot of men suffer from insecurity and fear rejection, too.Bumble removes that fear as they don’t have to make the first move, so it benefits both men and women.’ She believes this reversal of stereotypical gender roles itself encourages better behaviour.‘Again, it’s gender conditioning.’However, while at the incubator Whitney met Sean Rad, a fellow entrepreneur who was working on an app for loyalty cards.Along with several others, Whitney and Sean brainstormed ideas and, inspired in part by Sean’s own experiences of being too worried about rejection to approach groups of women in person, came up with the concept for Tinder.