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By May 2013, Tinder was one of the top 25 social networking apps available on the web based on frequency of use and number of users.Initially, instead of a swiping motion, users would click on either a green "heart" or red "X" to select or move on from the photos shown.The site also has verified profiles for public figures, so that celebrities and other public figures can verify they are who they are when using the app.Instead of swiping right for a profile, the user swipes up.As of late 2014, an estimated 50 million people use the app every month with an average of 12 million matches per day.
It has met with controversy over limiting the number of "likes" a free user can give in a certain amount of time, as well as charging prices for different age groups.
The Boost feature lets the user have the top profile in the area for thirty minutes.
Users receive up to ten times the amount of profile views while boosting. If users do not have Tinder Plus or want more Boosts, they can be purchased in the app.
As of October 2014, the app was processing over one billion swipes per day, producing about twelve million matches per day.
The average user would generally spend about an hour and a half on the app each day.