New age dating online
One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.“There are limits to the percentage of single people who will become active Tinder users and repeating ‘casual daters,'” Morgan Stanley analysts said in a February note to clients.“And in our view, Tinder is reaching those limits.” EHarmony has not shied away from its reputation as an overbearing matchmaker, slow but comprehensive, with long-term interests at heart.Last year, the firm rolled out a live-matchmaker service, e H , that cost ,000, and the firm has invested in sites shifting its algorithm to other adult arenas, as in looking for the right job.But the site that brands itself as “a different kind of relationship company” has seen its own challenges.)For tips this Valentine's season, CBS News reached out to Emma Tessler, cofounder of the digital matchmaking company Dating Ring, which was created, she said, "to make the online dating experience a little bit less terrible." The profile: Be brief, honest and keep your clothes on."People write way too much," Tessler says of online daters filling out profiles on sites like Ok Cupid. Nobody wants to read that much about you before they've met you."It's trite but true: Be yourself. Like, 'Every Friday night I could be watching Netflix or going out.' Everybody does that. Say something unique."When picking profile photos, avoid an overabundance of confusing group shots.
How many messages should you swap before you meet for a date in the real world? Your date gets up from the table; you check your phone. "I'm sure everyone does it, but you shouldn't do it. Whatever can go wrong, will go wrong."Texting after the date: How soon is too soon?
On Tinder, Ok Cupid, or any one of dozens of other digital dating apps and websites, every photo, comment, swipe or text is a fresh opportunity to judge and be judged.
It can be tough for singles to know how to navigate.
“Maybe it’s a gimmick, but it’s something that’s fun, that’s enjoyable, that doesn’t have that sort of weight that the former profile-focused matching sites had.” Like many Web startups, Tinder (motto: “It’s like real life, but better.”) has struggled to make money off its swelling audience.
Its first big ad campaign, with Bud Light, was perhaps emblematic of what it can offer millennial-aimed companies: It will allow, as Tinder’s vice president of advertising Brian Norgard told Techcrunch, the dating app to “give that data back to our brands in a really valuable way.” But Tinder’s Plus pricing has also led to blowback for what skeptics called the service’s ageist ways: “I’m not desperate enough to keep using Tinder now that I know it considers me a dried up old hag,” wrote Dani Burlison, a 41-year-old single mother, in .