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For their part, women also needed to dress, dance, and talk well, plus be physically attractive.
Dress became such a restrictive social barrier that women even quit going to school because of insufficiently fashionable wardrobes (Modell 1983).
Scott (1965) insightfully detected the role of college sororities in screening to assure matches that were endogamous (in this case within ethnic group) and hypergamous (with a man of a higher social class).
Sorority women who attempted to date someone "beneath them" were quickly brought into line through the social sanctions of their sorority sisters.
Men were potentially able to use money and presents to obtain sexual "favors" from women, while women were potentially able to use their sexuality to "gold-dig" money and gifts from men.
According to his "principle of least interest," the party least interested in perpetuating the relationship was best able to exploit the other.
Middle class calling rituals, calling cards, flowers, and other small courtship gifts became increasingly elaborated, common, and expensive during the Victorian era (Ames 1978).
Unlike before when I viewed dates and gift giving an investment, I was now making decisions about buying from my heart instead of my head.
I spent so much money on the girl that I had to quit school for a quarter and work full time. In America, money seems to have taken a big role in dating. Like the Beatles song, I believe strongly that "money can't buy me love".
True love is developed through true friendship and trust, and generosity is only one of those features.... I guess I find it difficult to separate love from money.
I bought her all kinds of things such as stuffed animals, clothing, and jewelry.
Coon (1991) ,"Can't Buy Me Love: Dating, Money, and Gifts", in NA - Advances in Consumer Research Volume 18, eds. I had an overwhelming desire to shower the girl with gifts.