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As a member you want to be seeing new people week after week. We encourage people to delete or suspend their profile when they don't need our site any more. We think the flow of good, new members is more important than absolute numbers.We are hardworking people and many members upgrade because they appreciate what we are trying to do. Our full members keep us in a job we love doing ..basically the way we see it is we work for our full members whilst our free member are 'guests' on our site.Loveandfriends is a bit like your local independent pub ..it were not for the loyal support of our members we wouldn't exist and the market would be reduced to the more mass-market dating sites run by big companies. This means we are happy to give them any advantage over free members that results in more dating and more happy endings for full members. They might have a last login date of some time ago but we know they still visit the site to look around and are receiving our emails. Typically we get 500-1000 members joining per week. Some members are more passive and want to remain online waiting for people to contact them rather than logging in themselves to proactively search.These tend to have substantially fewer members than we have.They may focus on people who are affluent, upmarket, clever, gorgeous, ethical, etc.
We don't want to say 'graduates' (although most members are) as this has a somewhat snobby/elitist feel to it ..may well be from the school of life and be our sort of a 'thinking' person. Since we started way back in 1999 we have had over 300,000 people register profiles with us.However, over 80% of Russia/Philippines/etc based profiles are zapped as they are either from spammers/scammers or too low quality.We're called ' Loveandfriends' as we're not just a dating site - although most people joining are indeed looking for a partner.We would say 90% list dating/finding a partner as their primary objective and just 10% making friends/meeting new people.