Engage social dating
Combining the best of first impressions, gamification, and flattery, Tinder has quickly become one of the most engaging apps in the market.Back in October, a company representative shared some astonishing engagement statistics with the New York Times.Accordingly, Tinder-ites log on to the app an average of 11 times a day.To put that number into perspective, two of the most frequently used app categories – weather and news – are opened an average of 3.7 and 5.2 times a week, respectively.Its premise is simple: Tinder syncs with your Facebook account (your photos, your likes, and your friends) to provide a glimpse into your compatibility with nearby singles.As you browse through photo after photo of potential matches, you can play ‘hot or not’ with photos alone or dive deeper by checking out who you know in common and what Facebook pages you both like.It’s incredibly difficult to find talented people to join us fast enough to keep up with our roadmap for 2015, which includes some ambitious plans.
While online dating is a naturally addictive category, Tinder reaches significantly higher levels of engagement than competing lifestyle and dating apps – and that’s all credit to how developer IAC designed an engagement framework within the very core of the app. You have an album full of nearby singles at your fingertips.
How has Tinder been able to achieve explosive growth when so many other dating apps have come out short?
The answer is by building incentives for engagement within the core of the app’s functionality.
Like it or not, online dating is an increasingly large part of today’s matchmaking, with over one third of marriages in the U. For those of you not among the 50 million users who swiped right to find a date on Tinder in 2014, Tinder is the matchmaking app developed by IAC setting the online dating world on fire.
With Valentine’s Day right around the corner, we thought it was fitting to take a moment to share how mobile has changed the dating scene and what we can learn from the success of Tinder and other dating apps when it comes to designing with engagement in mind.