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Last year the BBB reported a 73 percent jump in complaints.“This industry is growing so fast, it’s just phenomenal — and so is the number of complaints,” BBB spokesman Steve Cox said.According to Pew Research Center, 54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile.Pew also found that 28 percent of online daters have been contacted by someone through an online dating site or app in a way that made them feel harassed or uncomfortable. Match Group's portfolio includes Tinder, Plenty of Fish, How About We, and Ok Cupid.The dating services industry includes several different segments.Online Dating Websites: Sites such as Match.com, Plenty of Fish, e Harmony, and hundreds more bring affordable and convenient matchmaking services to America’s 124 million singles.The ability to connect instantaneously through an app is an appealing aspect to many single consumers.

Such services typically cost about to a month over the course of a specified contract period.“Whether you pay thousands of dollars for a matchmaking service or a month for an online membership, you need to know just what you’re getting into.” Especially in these recessionary times, the following tips can help you avoid spending too much or hiring a dating service that isn't right for you: 1.Realize that you may not meet your match through a service.This is not to say that people don’t meet and fall in love through such services — because they do.But recognize from the outset that spending such a large sum of money does not guarantee that you’ll meet that perfect someone.

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