Dating online research
By 2005, among single adults Americans who were Internet users and currently seeking a romantic partner, 37 percent had dated online.
According to research by Michael Rosenfeld, a professor of sociology at Stanford University, in 2007-2009, 22 percent of heterosexual couples and 61 percent of same-sex couples had found their partners through the Web.
Online dating services currently attract millions of users every day, and the industry as a whole is making hundreds of millions of dollars each year.
This paper will start out by providing an overview of the online dating industry, including a brief history and a description of its current status.
The paper will then discuss why people use online dating services as well as the opportunities and pitfalls that are associated with the experience.
"In the words of one online dater: 'Where else can you go in a matter of 20 minutes [and] look at 200 women who are single and want to go on dates?
' " Along with Reis, other co-authors include Eli Finkel, associate professor of social psychology at Northwestern University and lead author on the paper; Paul Eastwick, assistant professor of psychology at Texas A&M University; Benjamin Karney, professor of psychology at the University of California at Los Angeles; and Susan Sprecher, professor of sociology and psychology at Illinois State University.