Dating divas truth or dare
We are not developing shows, we are developing brands that have great concepts and characters within and not easy to just swap to other networks.
Having said all that, I think opportunistically Bob has asked us to look and see whether there is an opportunity to strengthen if it makes more sense.
We would love to have a daily strip, we have to figure out what is the right mix, right combination, but for right now we have such great success (in primetime), we don’t want to slow it down.
If love can bloom on the battlefield, then by God, it can bloom anywhere it damn well pleases.
VH1 has been a success story, logging seven consecutive quarters of ratings growth.
In an interview with Deadline, Chris Mc Carthy, who oversaw VH1’s turnaround and now serves as president of MTV, VH1 and Logo, talks about VH1’s future as a reinforcing brand.
This year alone we’ve had 4 of the top 5 unscripted series, 9 of the top 20.
Our aspirations are to have more than that next year and in terms of hours of programming, we’re only adding hours.
Everyone is looking at the combination and the way that we are building and pulling together talent to make amazing shows as a model and secret to success how to rebuild a brand and get a phenomenal growth.
We thought with MTV there was an opportunity to gather more viewers; as VH1 goes broader, MTV had those viewers we wanted to sample it and see if we can bring more in.
But our strategy as a whole is to develop shows in context, specific to each brand and keep it very unique and special and that is the secret sauce.
That’s an area we’ve had great success with projects like was unrelated to anything else other than the fact that it is such a cultural phenomenon.
It was so ahead of its time, and it’s only grown, so to be able to give it a bigger platform, it felt like the right thing to do.